Study programme - Bachelor, International Business and Management Studies.

Programmes

Pre course

Exchange programme

Bachelor programme

Course structure

International Business and Management Studies (IBMS)
The institute of Marketing Management offers two four-year Bachelor's Degree programmes:
Marketing Management and International Business and Management Studies. Both courses aim at providing students with the knowledge and skills required for different functions in marketing and international management.

The first year of the International Business and Management Studies programme is a foundation year. In this year you will get a solid basis in several economic subjects and master the principles of project-based learning.

The main phase of the course consist of three years.

Each year is divided into two semesters and each semester consist of two nine-week periods. During each period you will execute a project, study for a written exam, get training in professional an personal skills and you will take an intensive foreign language course.

Below you can find an overview of the projects and core subjects. Both the projects and the core subjects are being constantly updated to the latest trends and developments in business and management environments.

An overview of the projects and core subjects IBMS:

		Project	Core subject
1^st Year	Semester 1	The Business Plan Outline	General preparation
1^st Year	Semester 2	Brand Evaluation	Introduction of Marketing& Management
2^nd Year	Semester 3	a. Think Global, Act Local b. Communication is the key	International Marketing International Marketing Communications
2^nd Year	Semester 4	a. Crossing Borders b. Retention and Acquisition	Export Management Sales Management
3^rd Year	Semester 5	Introductory Placement abroad or Study Abroad	-
3^rd Year	Semester 6	a. Planning the Future b. The Multinational at work	Strategic Management Management & Organisation
4^thYear	Semester 7	a. Balancing the performance b. Reinventing the business	Int. Management & Accounting E-Business / Business Process Redesign
	Semester 8	Business placement / Graduation project	-

Languages
Obviously languages play a very important role in the programme, especially English which will be the language of instruction. Furthermore students are required to study a second foreign language (German, French or Spanish), depending on your previous education. Foreign students will usually study Dutch as their foreign language.

Tuition fees and other costs
The tuition fee for one year is EURO 2725, -.

The living expenses, including accommodation and insurance will be approximately EURO 7000, -.